Begin with the end in mind – Your Wealth Magazine March (2011) - Succession Plus

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Begin with the end in mind – Your Wealth Magazine March (2011)

Succession and Exit

Begin with the end in mind – Your Wealth Magazine March (2011)

By , February 17, 2015
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Everyone wants to make their business successful, the question is how to make a business successful. Begin with the end in mind is an overarching mindset that means every decision made can be mapped back to the end goal – selling your company successfully. There are an array of different exit options; from intergenerational hand-downs, to ESOPs, to IPOs. Each option requires its own strategy regarding internal and external factors, and thus every decision made within the business should closely match this strategy. Issues arise when owners become so entrenched within the day to day running of their business, they don’t allocate time to plan ahead.

Craig West

Craig West

Managing Director | Succession Plus

Craig West is a strategic accountant who has over 20 years’ experience advising business owners. His background as a CPA in public practice, provided invaluable experience in the key issues of concern to business owners. Following 6 years of study to gain two masters degrees, Craig focused on Capital Gains Tax (CGT) for business sales advising on strategic management of tax issues. This experience formed a very strong view that business owners (and often their advisers) were unprepared and unaware of the steps required to prepare a business for exit.

Craig now acts as a strategic mentor for mid-market business owners and has written four critically acclaimed books on employee incentives, succession planning, asset protection and exit strategies. Craig has conducted numerous seminars and keynote presentations throughout Australia & internationally, including adviser education programs for the Institute of Chartered Accountants and CPA Australia.