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The Importance of Making Clients Feel Valued

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The Importance of Making Clients Feel Valued

By , August 3, 2020
Paul Jansz 1

Paul Jansz, National Network Manager and Professional Partner at C2 Capital, shares his secret to running a successful business. Jansz’ vast experience in accounting and professional services firms has reinforced the importance of prioritising clients.

C2 Capital has run focus groups and trials which prove that understanding clients’ wants and values are critical to maintaining a long-term client base. To further make clients feel valued, C2 Capital offer their high-end clients exclusive high-end service offerings which often provide desired above-average returns.

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Craig West

Craig West

Managing Director | Succession Plus

Craig West is a strategic accountant who has over 20 years’ experience advising business owners. His background as a CPA in public practice, provided invaluable experience in the key issues of concern to business owners. Following 6 years of study to gain two masters degrees, Craig focused on Capital Gains Tax (CGT) for business sales advising on strategic management of tax issues. This experience formed a very strong view that business owners (and often their advisers) were unprepared and unaware of the steps required to prepare a business for exit.

Craig now acts as a strategic mentor for mid-market business owners and has written four critically acclaimed books on employee incentives, succession planning, asset protection and exit strategies. Craig has conducted numerous seminars and keynote presentations throughout Australia & internationally, including adviser education programs for the Institute of Chartered Accountants and CPA Australia.