Strategic Planning and Competitive Intelligence
It is a very competitive business environment and competitive intelligence provides a unique edge. Find out what your competitors are doing, what the market is doing, what your customers are doing and what you should be doing and why.
In this eposide, Babette Bensoussan, business coach, author, speaker and founder of MindShifts, provides competitive insights for business owners, shares how competitive intelligence can be used as a strategic tool for business development, and highlights the importance of making better decisions in a VUCA (Volatile, Uncertain, Complex and Ambiguous) world.
For over 25 years Babette has served as an advisor to organisations and business leaders from around the world. A recognised global authority on Competitive Intelligence, and one of the most published authors and well regarded speakers in her field, Babette brings valuable insights to entrepreneurs, business leaders and senior executives.