Intellectual Property as a Tool to Maximise Value - Succession Plus

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Intellectual Property as a Tool to Maximise Value

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Intellectual Property as a Tool to Maximise Value

By , June 18, 2020
Darryl Bates-Brownsword (1)

Darryl Bates-Brownsword, Co-Founder of Succession Plus UK, sits down with Craig West to share his journey from being an engineer to ending up in the consulting space through his passion to help business owners get the most from their life’s work and successfully exit their business on their terms. Darryl also discusses the importance of having your own IP to improve your business’ value, and how it can help you engage your clients and give you the opportunity to understand their issues better than they do.

Darryl is a dynamic, driven Business Mentor and Coach with over 20 years of experience and passion for creating successful outcomes for founder-led businesses. He is a great connector, team builder, problem solver, and inspirer – showing the way through complexity to simplicity. He has built 2 international multi-million turnover businesses; one now operating in 16 countries. His quick and analytical approach cuts through to the core issues quickly and identifying the context. He challenges the status quo and gets consistent, repeatable and reliable business results. Originating in Australia, Darryl’s first career was as an Engineer in the Power Industry. Building businesses bought him to the UK in 2003 where he quickly developed a reputation for combining systems thinking with great creativity to get results in challenging situations. A keen competitive cyclist, he also has a B Eng (Mech) Engineering and an MBA.

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Craig West

Craig West

Managing Director | Succession Plus

Craig West is a strategic accountant who has over 20 years’ experience advising business owners. His background as a CPA in public practice, provided invaluable experience in the key issues of concern to business owners. Following 6 years of study to gain two masters degrees, Craig focused on Capital Gains Tax (CGT) for business sales advising on strategic management of tax issues. This experience formed a very strong view that business owners (and often their advisers) were unprepared and unaware of the steps required to prepare a business for exit.

Craig now acts as a strategic mentor for mid-market business owners and has written four critically acclaimed books on employee incentives, succession planning, asset protection and exit strategies. Craig has conducted numerous seminars and keynote presentations throughout Australia & internationally, including adviser education programs for the Institute of Chartered Accountants and CPA Australia.