International Expansion for Mid-market Businesses
“Trena Blair is an expert in expanding business from Australia into the US, with New York as their market entry point.” (Forbes, 2018).
Trena Blair, Founder and CEO of FD Global Connections, is a highly accomplished global businesswoman and professional speaker. In this episode, she discusses the opportunities for global expansion and the common mistakes companies make as they scale globally. Trena has spent considerable time preparing Australian businesses to launch into the USA and believes that to be able to expand successfully, businesses must know who their customers are in those markets and make sure they have the right leadership structures, systems, policies, and processes in place.