“If your business is growing quickly and you don’t have the systems in place at the begging, it’s going to be very hard for you to catch up as you go forward“
Host Craig West talks with Marianne Wichman from The Access Group formerly now as Attaché Software, about how to choose and implement the right digital technology to manage the marketing, finances, inventory, and more, in your mid-market business.
Craig West is a strategic accountant who has over 20 years’ experience advising business owners. His background as a CPA in public practice, provided invaluable experience in the key issues of concern to business owners. Following 6 years of study to gain two masters degrees, Craig focused on Capital Gains Tax (CGT) for business sales advising on strategic management of tax issues. This experience formed a very strong view that business owners (and often their advisers) were unprepared and unaware of the steps required to prepare a business for exit.
Craig now acts as a strategic mentor for mid-market business owners and has written four critically acclaimed books on employee incentives, succession planning, asset protection and exit strategies. Craig has conducted numerous seminars and keynote presentations throughout Australia & internationally, including adviser education programs for the Institute of Chartered Accountants and CPA Australia.