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Make your marketing experience real

By , July 29, 2015

The Marketing and Promotion of any business is very important, I’m sure we all agree.  We all spend a fortune on some of the many forms that marketing takes.  Branding, paid media, editorial, public relations, networking and the myriad of new social media ways we try to interact with our potential clients.  I am sure there are  many more.

We often hear “50% of my marketing works, it’s just that I don’t know which 50%”.

Last night as I travelled on the freeway out of Melbourne, the massive developments of apartments in Docklands and Southgate naturally caught my eye.  Over the Bolte Bridge and fantastically illuminated, was the Melbourne Star – the giant viewing wheel not unlike the London Eye.

The cab driver knew all about it – every last detail; cost; duration; range; number of people it carries; who made it – his knowledge was outstanding.

Q:  How did he know all this?

A:  Every cab driver in Melbourne with their families had been invited for a free ride.

Thousands of experienced Ambassadors were created by a personal experience, a real experience, not an email or a blog or a video – Real.  And my driver could not stop selling me.

Try and make your marketing experience real – talk face to face with your clients today.

Where is Adelaide’s Melbourne Eye?

bevanroberts

Bevan Roberts

CEO/Director | Dale Wood Business Sales Consultancy

Bevan Roberts has been for many years the CEO of South Australia's best known business sales consultancy and brings a wealth of experience to his role as a partner in Succession Plus.

Succession Plus Partner - South Australia