Habit 2 – Begin with the End in Mind - Succession Plus

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Habit 2 – Begin with the End in Mind


Habit 2 – Begin with the End in Mind

By , February 9, 2011

What it means

• To begin with the end in mind is to begin with the image of the end of your life ( business ) as the frame of reference by which everything else is measured.
• We may be busy, we may be efficient, but we will only be effective if we begin with the end in mind.

All Things are Created Twice

• Habit 2 is based on the principle that all things are created twice:
o A mental or first creation
o A physical or second creation
• Most endeavours that fail, fail with the first creation.

By Design or Default

There is a first creation to every part of our lives. We are either the second creation of our own proactive creation, or are we the second creation of other people’s agendas, of circumstances, or of past habits.

Leadership and Management

• Habit 2 is based on principles of personal leadership, which means that leadership is the first creation. Management is the second creation.
• Management is doing things right, leadership is doing the right things.
• Often people get into managing with efficiency, setting and achieving goals before they have even clarified values.

Rescripting: Becoming Your Own First Creator

Proactivity is based on the endowment of self-awareness. Two additional endowments enable us to expand our proactivity and to exercise personal leadership in our lives:
• Imagination allows us to visualise our potential
• Conscience allows us to develop our talents within the context of principles and personal guidelines.

A Personal Mission Statement

• The most effective way to begin with the end in mind is to develop a personal mission statement.
• The key to the ability to change is a changeless sense of who you are, what you are about, and what you value.
• Once you have a sense of mission, you have the essence of your own proactivity; the vision and values which direct your life, the basic direction from which you set your goals.

At the Centre

• Whatever is at the centre of your life will be the source of our security, guidance, wisdom, and power.
• What is at the centre of your life?

Alternative Centres

• Spouse centredness
• Family centredness
• Money centredness
• Work centredness
• Possession centredness
• Pleasure centredness
• Friend/enemy centredness
• Church centredness
• Self centredness

A Principle Centre

• Our lives need to be centred on correct principles – deep, fundamentals truths, classic truths, generic common denominators.
• As a principle centred person, you try and stand apart from the emotions of situations and from other factors to evaluate options.

( Stephen R Covey )

Craig West

Craig West

Managing Director | Succession Plus

Craig West is a strategic accountant who has over 20 years’ experience advising business owners. His background as a CPA in public practice, provided invaluable experience in the key issues of concern to business owners. Following 6 years of study to gain two masters degrees, Craig focused on Capital Gains Tax (CGT) for business sales advising on strategic management of tax issues. This experience formed a very strong view that business owners (and often their advisers) were unprepared and unaware of the steps required to prepare a business for exit.

Craig now acts as a strategic mentor for mid-market business owners and has written four critically acclaimed books on employee incentives, succession planning, asset protection and exit strategies. Craig has conducted numerous seminars and keynote presentations throughout Australia & internationally, including adviser education programs for the Institute of Chartered Accountants and CPA Australia.

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